Brand Soul
Our society and culture will be radically transformed in the next decade. Courage, transparency and authenticity are here to stay. Businesses guided by clear values and conscious purpose are already proven to be the fastest growing in current times. For organizations that know why they exist have more resilience and clarity to navigate these unprecedented times of change.
- Development of conscious leadership
– Customized content curation
- Knowledge trails
- Lectures followed by conversation circles
- Reflection workshops - values and purpose
- Research and analysis of gaps and opportunities for impact
- Shared value platform
Brand Culture
Brands are living organizations and evolve as part of our culture and the world. The construction of organizational cultures is a process of making the group aware of its existence, as a collective unit of life, and of the spirit of life that sustains it. A strong, authentic and forward-looking culture attracts people, creates lasting bonds and inspires innovation.
– Culture scan
- Facilitation of innovation processes
- Stakeholder mapping / value flow
– Quick wins / bold moves strategies
- Culture Guide
Brand Strategy
More than ever, people are aware of brands that represent true and relevant ideas. It is essential for the brand to be clear about its position and role in this changing world. We use branding and strategic design tools to plan, structure, manage and promote business. But we believe that we must go beyond these traditional market positioning boundaries. We support the construction of brands that act with awareness of their role and look for ways to act with authenticity, creativity and responsibility.
– Brand research, analysis and diagnosis
- Brand platform
– Brand positioning
– Brand manifesto
- Conscious drivers and directions
- Guidelines for brand design and visual identity
- Brand architecture
– Brand book
Brand Expression
From "design for" to "design with". The design has a subtle layer that adds meaning to brands. This is a subtle quality of "making visible" important attributes. It is a powerful tool that expresses the qualities and values of the brand in the form of its identity and visual expressions. Through the visual brand system, we create a universe of meanings that, worked together, allow strategic differentiation in the market.