We are an innovation and strategy consultancy for conscious brands.
For leaders* who understood the urgency of generating positive transformations in the world.
*people and organizations
We work from the lens from the lens
of creativity, design and regeneration to generate transformative innovation.
An ecosystem
of co-creation and innovation.
We believe that the path for the brands of the future goes through the understanding that there is no longer a definition of individual success that is not also collective success.
The world faces multiple crises and we urgently need to become aware of our interdependence and co-create new ways of being in the world together. We believe that brands have a fundamental role in this evolution.
Leaders not only need to build brands that delight consumers, they also have to deal with the main challenges of our time.
FOR COMPANIES
Sensitization
Dissemination of the look of regeneration.
Brand strategy
Construction of meaning between the organization's values/purpose and action drivers.
ESG advisoring
ESG mentoring and consulting.
Impact projects
Linking brands to projects of social, environmental or economic impact, TBL (Triple Bottom Line).
Regenerative culture
Dissemination of culture and stimulation of impact innovation.
Strategic design
It aligns the strategy with the materialization of the brand's visual identity and its actions.
TO TERRITORIES
Sensitization
Dissemination of the look of regeneration.
Local ODSs
Application of the SDGs in the local context and creation of KPIs.
Participatory strategies
Meeting of different actors to think together potentials and vision of the future of a territory.
Place sensing
Research and in-depth workshops on the spirit of the place.
Place branding
Development of pillars, positioning and visual identity of the territory.
Place making
Development of strategic guidelines for building experiences.
our services
soul
We bring out the soul of the organization so that it inspires people and their actions in the world.
Culture
We support the dissemination of the organization's soul by invoking the spirit of the group through a clear and shared vision.
Strategy
We co-create strategies aligned with the soul of the organization. The result is more authentic and inspiring brand positioning and communication.
Design
We design brands and visual systems that express and reinforce the brand's worldview.
Our people
She was co-founder of Cda Branding & Design where she worked for more than 20 years in the development of brand positioning and in the creation of brands and visual identity systems. As director of the Branding team, she led the post office rebranding project, worked for Suvinil, FIAT, NISSAN, TIM, Boticário, Eudora, Agafarma, Motormac, Nat, Pestana Auctions, Supermarkets and Pharmacies Pão de Açúcar, Hypermarkets and Extra Pharmacies, Ferreira Costa Home Centers, among other companies.
Understanding that we live in a space between stories, and believing that organizations can and should be vectors of transformations, in 2019 she founded Purpous - Marcas com Alma.
The objective is to stimulate a new look at the way in which brands and organisations operate. With a focus on the evolutionary potential of each business and the strength of co-creation, showing a new path for companies that wish to create relevance with people and, at the same time, create brands and develop organisations with a positive impact on the world.
Lua Couto is a researcher of regenerative narratives that address human dignity on a healthy planet and is dedicated to articulating and co-creating ecological political thinking projected in the Global South. She is the founder of @futuropossivel-coletivo Brasil that works with education for planetary regeneration-and the corporate education laboratory Dialogues for Transition. Lua is a TEDx speaker and in the last year he has lectured at events at private companies and at organizations like UNESCO, addressing topics such as literacy of futures and the limits of the narrative in which we live.
Cultural Integrator, Communication and Social Resposability Specialist, passionat about Collective Virtues
Strategic designer specialized in Branding, has been working for 10 years, having experiences in branding and innovation consultancies. Graduated in Design with qualification in graphic and product, he is a specialist in Art Direction by the European Institute of Design-IED in Rome, postgraduate in Strategic Design by UNISINOS.
He has already developed projects for Nike, Sicredi, S.C. Internacional, Lojas Renner, Marcopolo, Tintas Renner, Suvinil, Nissan, Grendene, Massey Fergunson, Vonpar, Outback, PremierPet, Senac SP, Correios, Grupo Pão de Açúcar and Puket.
His objective is to enable companies, people and communities to find their genuine purpose through branding. A business, technology and people enthusiast believes that brands play a fundamental role in building a more positive future.
For more than 20 years, she has facilitated transformations in organizations, teams and individuals, mainly in Germany, the Maghreb, the Middle East and Sub-Saharan Africa and now, online, worldwide.
She trains and offers consultancy on a wide variety of topics within the areas of future of work and collaboration. It supports teams in the transformation, healing and, ultimately, the liberation of their organizations. It facilitates purpose-oriented planning workshops, team building retreats, processes and events with multiple stakeholders.
Born in the small town of Miercurea-Ciuc, in the mountains of the Romanian Carpathians, he grew up in an urban space and, at the same time, close to the natural environment. The time of the communist regime, the family's rural past and the multicultural social context profoundly shaped his inner world.
Lived in Spain and Portugal, his professional journey includes design, communication and image, management, strategy and design of educational programs, facilitation and consultancy.
Since 2008 he started a journey with causes such as sustainability, mitigation of climate change, grassroots initiatives, community activation, regeneration of biodiversity, cultural design, organizational development and many, many others. He is involved with a wide range of projects ranging from local to global. Passionate about networking, the human evolutionary capacity and its inter-being potential.
Marketing is her first love. When it comes to generating ideas, nurturing concepts, protecting the brand, communicating the truth, it has been at the forefront for more than 15 years.
Specialized in digital marketing, Diana brings together brands and people in this complex online world. Strategy, social media, content, viral, marketing automation, analysis, native advertising.
Creative and curious mind with 9 years of professional experience in the field of European funded projects. Driven by her interest in community development as well as piloting different types of projects with a focus on innovation and inspiring change at local levels. Her expertise includes replicating and piloting projects developed in European cities, project management and coordination, transnational communication, implementation of innovative ideas, strategic planning for cities as well as delivery of strategic documents as a base for future development.
Apaixonada pela concepção de abordagens sustentáveis, inclusivas e com impactos positivos no modo de vida da comunidade.
Our experiences pass through these brands and organizations
We believe in brands and organizations meant to improve, protect and celebrate life.